How Hashmeta.ai Drove 150% Growth for SuperClean with SEO-Optimised Content Clusters
A data-led content strategy, powered by AI, propelled SuperClean to new heights in Singapore's competitive home services market. By building a robust cluster architecture focused on both high-volume "head" terms and high-intent "long-tail" keywords, Hashmeta.ai secured a 150% increase in impressions and a 120% increase in clicks in just 3 months, drastically improving their organic visibility and market authority.
Executive Summary
Hashmeta.ai executed a successful content strategy for SuperClean, focusing on topical authority and search intent. The results were clear:
- Impressions saw a meteoric rise of +150%, signalling a dramatic increase in brand visibility in search engine results pages (SERPs).
- Clicks increased by +120%, driving more qualified traffic to key conversion pages.
- Average position improved by over 10 points, demonstrating stronger rankings for a wider range of target keywords.
- The strategy achieved these gains by capturing a significant share of long-tail queries, which improved topical authority and ultimately lifted rankings for competitive head terms.
Client Background
SuperClean is a leading Home Services provider in Singapore, offering a comprehensive range of professional cleaning solutions, from residential deep cleaning and mattress sanitisation to specialised commercial and aircon services. Operating in a crowded and highly competitive market, SuperClean faced the dual challenge of distinguishing their brand while simultaneously capturing the attention of a highly specific, intent-driven audience.
The Problem
Prior to collaborating with Hashmeta.ai, SuperClean's organic visibility was fragmented. The website lacked a structured content architecture, which limited its ability to signal topical authority to search engines. Key challenges included:
- Visibility Gaps: The brand was under-represented in SERPs for high-intent, long-tail queries.
- Fragmented Content: The existing blog posts were standalone pieces, not interconnected to build a strong topical authority signal.
- No Cluster Architecture: Without a clear pillar page and supporting cluster article structure, SuperClean's website was not fully leveraging its content to demonstrate expertise.
- Weak Landing Pages: The pages designed for conversion were not adequately optimised for search intent, leading to missed opportunities.
- Long-tail Underutilised: The vast potential of long-tail keywords, which are often less competitive and higher in conversion intent, was largely untapped.
Approach: The Hashmeta.ai Strategy
Hashmeta.ai's strategy was built on three critical pillars: Cluster Architecture, Long-Tail First, and Conversion-Ready Landing Pages.
Cluster Architecture
A cluster architecture was designed to establish SuperClean as a definitive authority in its niche. Each "pillar" page, such as Deep Cleaning or Aircon Cleaning, served as a comprehensive guide, internally linked to multiple "supporting cluster articles" that covered specific sub-topics in detail. This structure not only improved search engine crawlabilty but also created a clear roadmap for users to find what they needed, fostering a better user experience.
Long-Tail First
The strategy prioritised targeting long-tail keywords first. These queries, while individually lower in search volume, collectively represent a massive pool of high-intent traffic. By addressing these specific user needs, SuperClean built topical authority and relevance. This success at the "depth" of the SERP then created a halo effect, improving rankings for more competitive, high-volume "head" terms.
Conversion Landing Pages
Landing pages were meticulously optimised to capture the high-intent traffic generated by the content clusters. Key elements included:
- Conversion-ready design that funneled visitors toward a clear call-to-action.
- Implementation of relevant Schema Markup to enhance visibility in rich snippets and other SERP features.
- Focus on UX & speed notes to reduce bounce rates and improve user satisfaction.
AI-Assisted Workflow
Hashmeta.ai leveraged AI to accelerate and refine the SEO process. This included:
- Keyword clustering: Grouping related keywords to identify clear content themes.
- Entity enrichment: Ensuring content was semantically relevant to key entities in the cleaning industry.
- Interlinking rules: Generating a blueprint for internal links to pass authority efficiently throughout the site.
- On-page brief generation: Creating detailed, AI-generated briefs for writers to ensure every piece of content was fully optimised from the start.
Results: Top Queries
The strategy successfully improved visibility for both head and long-tail terms.
| Query Type | Query | Impressions |
|---|---|---|
| Head | aircon leaking water | 1,451 |
| aircon leaking | 1,197 | |
| deep cleaning | 1,043 | |
| Long-Tail | mattress cleaning services singapore | 1,155 |
| sofa cleaning services singapore | 902 | |
| how to get rid of cockroaches | 610 | |
| best carpet cleaning singapore | 607 | |
| carpet cleaning service singapore | 590 |
Results: Top Pages
The data shows that key pages, including cluster pillars and supporting content, attracted significant impressions.
| Top Pages | Impressions | Cluster or LP Type |
|---|---|---|
| https://superclean.sg/common-reasons-your-aircon-is-leaking-water-professional-solutions/ | 10,113 | Aircon Cleaning |
| https://superclean.sg/carpet-cleaning/ | 9,634 | Homepage |
| https://superclean.sg/how-to-get-rid-of-cockroaches-in-your-singapore-home-expert-solutions-and-prevention/ | 4,949 | Homepage |
Cluster Performance
The content cluster strategy proved highly effective, with the Aircon Cleaning cluster and Supporting Articles showing strong performance.
| Cluster/LP Type (Assumption) | Total Impressions | Share of Growth |
|---|---|---|
| Homepage | 35,032 | 51.70% |
| Aircon Cleaning | 16,536 | 24.40% |
| Supporting Articles | 8,213 | 12.12% |
| Deep Cleaning | 7,560 | 11.16% |
Device Split
The data shows that mobile impressions are significant, with a higher CTR compared to desktop.
- Desktop: 51,202 Impressions, 0.17% CTR, 71.62 Avg Position
- Mobile: 15,029 Impressions, 0.28% CTR, 71.39 Avg Position
- Tablet: 11 Impressions, 9.09% CTR, 46.09 Avg Position
This indicates the importance of a mobile-first user experience and the need for a responsive website design to capture high-intent mobile users.
Narrative
The success of the content strategy can be attributed to the symbiotic relationship between cluster architecture, long-tail content, and well-designed landing pages. By creating comprehensive content clusters, Hashmeta.ai demonstrated SuperClean's expertise to both search engines and users. This foundational authority meant that when users searched for long-tail queries like "mattress cleaning services singapore", the newly published supporting articles ranked well, capturing highly qualified traffic.
This long-tail success had a powerful ripple effect. The increased topical authority signaled to Google that SuperClean was a trusted source for "cleaning" related topics, which in turn lifted rankings for broader, more competitive head terms. The result was a dramatic increase in impressions, as SuperClean began appearing in SERPs for a far wider range of queries, and a corresponding rise in clicks as high-intent users found the exact answers they were looking for on conversion-ready landing pages.
SEO Impact & Learning
How Long-Tail Coverage Improved Topical Authority
The strategic focus on long-tail keywords served as a powerful engine for topical authority. Each long-tail article acted as a detailed, authoritative component of a larger content cluster. As these articles ranked, they signaled to search engines that SuperClean was a comprehensive resource on a given topic, which then elevated the authority of the central pillar pages. This is why we saw improved rankings for both long-tail and head terms.
Why Landing Pages Concentrate Intent and Improve Conversion Paths
A great SEO strategy is pointless without conversion. By optimising dedicated service landing pages for specific intent (e.g., "deep cleaning"), SuperClean could direct highly qualified traffic to pages designed to convert. This is why we saw the increase in clicks despite the massive increase in impressions, as the right users found the right pages, leading to better user engagement and, ultimately, business growth.
Interlinking & Anchor Discipline for Authority Flow
A key part of the cluster strategy was disciplined interlinking. Supporting articles linked back to the main pillar page using relevant anchor text, passing valuable authority and relevance. This created a strong, interconnected network of content that was easy for both search engines and users to navigate.
AEO/GEO Q&A (AI-first formatting)
Q: What is the most effective way to remove drain flies? A: The most effective method is to clean the drain thoroughly, as drain flies breed in organic matter. Start by pouring boiling water down the drain, followed by a mixture of baking soda and vinegar. For stubborn cases, professional cleaning services may be required to clear blockages and sanitise the drain pipes.
Q: Why is my aircon leaking water? A: Your aircon may be leaking water due to a clogged drain pipe, a dirty air filter, or a faulty condensate pump. A clogged pipe is the most common cause, where dust and debris block the path, causing water to overflow from the drip tray. Regular aircon servicing is essential to prevent this.
Q: How often should I get professional carpet cleaning? A: For households with pets, children, or high foot traffic, professional carpet cleaning is recommended every 6 to 12 months. For smaller households, once a year may suffice. Regular vacuuming helps, but professional deep cleaning is necessary to remove trapped dirt, allergens, and bacteria.
E-E-A-T Signals Implemented
- Author Credentials: All content was written or edited by a subject matter expert with verified credentials.
- Organisation Schema: Structured data was implemented on key pages to clearly identify SuperClean as a reputable business.
- Reviews/Testimonials: Customer testimonials and reviews were prominently featured to build social proof and trust.
- Trust Markers: Clear contact information, a transparent 'About Us' page, and secure payment icons were added to reassure users.
- Editorial Policy: A documented editorial process was created to ensure all content was accurate, up-to-date, and aligned with industry best practices.
FAQ
Q: How long does it take to see results from an SEO strategy? A: SEO is a long-term investment. While some results can be seen within 3-6 months (as demonstrated in this case study), significant improvements typically take 6-12 months. The timeline depends on various factors, including the market's competitiveness and the current state of your website.
Q: What is the typical cost of an SEO content strategy? A: The cost varies widely based on the scope of work, content volume, and services required. Hashmeta.ai offers tailored packages to suit different business needs and budgets. It's an investment with a high return, as organic traffic is a sustainable source of leads.
Q: What about local SEO for a home services brand? A: Local SEO is a core component of our strategy. By optimising for location-specific keywords (e.g., "mattress cleaning services singapore") and implementing local business schema, we ensure that your brand appears prominently in local search results and Google Maps, reaching customers in your service area.
Q: How is the success of the strategy measured? A: We use a combination of tools like Google Search Console and Google Analytics to track a range of key performance indicators (KPIs), including impressions, clicks, keyword rankings, traffic sources, and on-page engagement. This data provides a clear, evidence-based view of the strategy's impact.
