Tier 1: Beginner
GEO Foundations
Master the fundamentals of Generative Engine Optimisation. Learn the 10 pillars, understand AI ecosystems, and discover how engines evaluate trust.
Welcome to Tier 1
Welcome to Tier 1: Foundations
This foundational tier introduces you to the GEO landscape. You'll learn the core terminology, understand how AI answer engines work, and discover the 10 fundamental pillars that determine whether your content gets cited by AI platforms like ChatGPT, Perplexity, Claude, and Gemini.
By the end of this tier, you'll have a solid mental model of the GEO ecosystem and be ready to dive into citation mechanics in Tier 2.
- Understand what Generative Engine Optimisation (GEO) is and why it matters
- Identify the 6 major AI answer engines and their citation behaviors
- Master the 10 foundational pillars of GEO
- Learn how AI engines evaluate content trustworthiness
- Recognize the difference between traditional SEO and GEO
- Assess your current AI visibility baseline
Next Steps
Ready for Tier 2?
You've covered the fundamentals. Now dive into citation mechanics — or head back to the GEO Hub to explore the full curriculum.