GEO Insights
Our numbered series of short, data-backed research notes on generative engine optimisation — one finding per issue, drawn straight from the citation data, worth acting on.
GEO Timeliness Decay: The 30-Day Rule
In generative engine optimisation, the older a page gets, the less likely an AI engine is to cite it. What decay looks like, what AI actually checks, and the maintenance workflow that holds a citation.
70–90%Cumulative visibility lost by day 180
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No. 02
GEO Content Formats: The 52% Rule
AI engines do not cite content types evenly. Three formats collect half of every citation — but only two of them are yours to publish. Which container wins which intent, and how to brief for it.
52%Of citations from three formats
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