GEO ROI Calculator
Calculate your potential return on investment from GEO — compare projected returns against Google Ads and traditional SEO, with a 12-month timeline of expected milestones.
Tell us about your current traffic & spend.
Initial optimisation complete. First AI citations appearing. Traffic increase: ~15%
Citations compound across platforms. Traffic increase: ~40%
Category leadership position. Traffic increase: ~75%
Dominant AI visibility. Traffic increase: ~120%+
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Our GEO experts will create a custom strategy to hit these projections and beyond.
Schedule Free Strategy Call →How this is calculated.
Conservative, transparent assumptions — no black box.
01What's the traffic growth curve based on?
We apply a conservative 12-month multiplier curve to your current traffic: +15% in months 1–2, +40% in months 3–4, +75% in months 5–8, and +120% in months 9–12 — reflecting how AI citations compound as your content authority builds, rather than spiking instantly.
02Why does my industry change the result?
Each industry gets a multiplier (1.2x–1.6x) applied to the new AI-driven traffic, reflecting how differently people research categories like Healthcare or B2B SaaS through AI assistants versus Local Services.
03Why does AI traffic convert 50% better?
Visitors arriving because an AI engine specifically named and recommended your brand are further down the decision funnel than a cold search click — so we apply a 1.5x conversion multiplier to new AI-driven leads versus your baseline conversion rate.
04How are Google Ads and SEO benchmarked?
Google Ads assumes an $85 average cost-per-lead against your current marketing spend. Traditional SEO assumes a $4,000/month agency retainer producing a comparable 80% traffic uplift over 12 months. Both are held as fixed industry-average benchmarks — your GEO Investment field is the only variable you control directly.
05Is my data stored anywhere?
No. This calculator runs entirely in your browser — your inputs are never sent to a server. It's 100% free with no signup required.
06Is this a guarantee of results?
No — these are conservative projections based on typical GEO engagement patterns, not a guarantee. Actual results depend on your starting content quality, technical foundations, competitive category, and execution speed.