Citation Probability Calculator
Estimate your brand's likelihood of being cited by AI engines based on key GEO factors. Get platform-specific predictions and actionable improvement tips.
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Factor Breakdown
Each factor's normalised score (0–100), weighted per the model below.
Platform-Specific Predictions
Top 3 Impact Improvements
From 8 GEO factors to a citation probability.
Fill in 8 GEO factors
Authority signals, content quality, and freshness & engagement — 3 sections, 8 inputs.
We normalise + weight each one
The same multi-factor model AI engines implicitly reward — knowledge graphs and schema coverage weighted highest.
See your citation probability
A single 0–100% score, plus platform-specific predictions for 6 major AI engines.
Fix your top 3 gaps
The highest-impact improvements, ranked by potential percentage-point gain.
The model, explained.
How the probability is calculated, what the tiers mean, and how to close every factor's gap.
01How is my Citation Probability calculated?
Each of the 8 factors is normalised to a 0–100 scale, then multiplied by its weight — Knowledge Graph Presence 20%, Schema Markup Coverage 18%, Domain Rating 15%, Content Depth 12%, Backlinks 10%, Entity Density 10%, Content Freshness 10%, Social Engagement 5%. The 8 weighted contributions sum to your final 0–100% citation probability.
02What do the citation probability tiers mean?
≥75 — Excellent · High Citation Likelihood: Your brand has a strong probability of being cited by AI engines. Focus on maintaining current performance and expanding to weaker areas for citation dominance.
50–74 — Good · Moderate Citation Potential: Solid foundation with room for improvement. Addressing the key gaps below could boost your citation probability by 20-30 percentage points.
25–49 — Fair · Limited Citation Potential: Multiple critical gaps are limiting AI visibility. Systematic implementation of priority improvements will unlock 2-3x citation growth.
<25 — Poor · Very Low Citation Likelihood: Substantial deficiencies across authority, content quality, and freshness factors. Start with Tier 1 GEO Foundations for systematic improvement.
03How do I improve Knowledge Graph Presence?
Potential Impact: +20-25% Citation Probability
Add your brand to Wikidata (easiest entry point) and work toward Wikipedia notability. Entity graph presence is the single highest-impact GEO factor, boosting citation rates by 4.6x.
04How do I improve Schema Markup Coverage?
Potential Impact: +15-18% Citation Probability
Implement comprehensive schema markup (Organisation, Article, FAQ) across all pages. This makes your content AI-readable and increases citation likelihood by 3.8x.
05How do I improve Domain Rating?
Potential Impact: +12-15% Citation Probability
Focus on earning high-quality backlinks from DR 60+ domains. Build relationships with industry publications, contribute expert quotes, and publish original research that attracts authoritative links.
06How do I improve High-Quality Backlinks?
Potential Impact: +8-12% Citation Probability
Increase your backlink portfolio from authoritative domains (DR 50+). Target 50-100+ high-quality backlinks through digital PR, guest contributions, and linkable assets.
07How do I improve Average Article Word Count?
Potential Impact: +10-12% Citation Probability
Expand thin content into comprehensive pillar articles (2000-4000+ words). AI engines favour depth and completeness—longer, more thorough content earns 3.2x more citations.
08How do I improve Entity Density?
Potential Impact: +8-10% Citation Probability
Increase entity linking to 8-12 verified entities per 1000 words. Link to Wikipedia entries, cite authoritative sources, and reference recognised brands/people to improve AI comprehension.
09How do I improve Content Freshness?
Potential Impact: +8-10% Citation Probability
Establish a quarterly content refresh schedule. Update 70%+ of content within 90 days to avoid the 67% citation drop from staleness. Update dateModified in Article schema.
10How do I improve Social Shares per Article?
Potential Impact: +5-8% Citation Probability
Implement multi-channel promotion strategy to boost social signals. Aim for 50+ shares per article through strategic distribution, influencer partnerships, and email promotion.