Trust Score Analyser
Analyse your brand's trust signals across 6 critical dimensions that AI engines use to evaluate authority and credibility. Get your comprehensive trust score and improvement roadmap.
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Dimension Breakdown
Priority Improvement Roadmap
Your 3 lowest-scoring trust dimensions — fix these first for the biggest authority gains.
From 14 questions to a weighted trust score.
Answer 14 quick questions
Rate your brand across 6 trust dimensions — from entity graph presence to technical signals.
We weight your answers
Each dimension carries a research-backed weight — Entity Graph Authority (30%) down to Brand Consistency (5%).
Get your Trust Score
A single 0–100 score, plus a full dimension-by-dimension breakdown of where you stand.
Follow your roadmap
Your 3 lowest-scoring dimensions become a prioritised, ranked improvement plan.
Trust signals, explained.
How the score works, what the tiers mean, and how to close every dimension's gap.
01How is my Trust Score calculated?
Each of the 6 dimensions carries a fixed weight — Entity Graph Authority 30%, Academic & Industry Citations 25%, Link Authority Profile 20%, Content Expertise Signals 15%, Technical Trust Signals 5%, Brand Consistency 5%. Your answers within a dimension are averaged on a 0–10 scale, then multiplied by that dimension's weight. The 6 weighted contributions sum to your final 0–100 Trust Score.
02What do the trust score tiers mean?
≥80 — Excellent · High Trust Authority: Your brand demonstrates exceptional trust signals across all dimensions. AI engines will view you as a highly authoritative source. Focus on maintaining consistency and expanding weaker dimensions.
60–79 — Good · Solid Trust Foundation: Strong trust signals with room for strategic improvement. Addressing priority gaps will elevate your authority status and boost citation rates by 2-3x.
40–59 — Fair · Developing Authority: Moderate trust signals with significant growth opportunities. Systematic implementation of the roadmap will establish stronger credibility and unlock 3-4x citation improvement.
<40 — Poor · Limited Trust Signals: Substantial trust deficiencies across multiple dimensions. Start with the highest-impact improvements from your roadmap to build foundational authority. Potential for 5-6x trust score improvement.
03How do I improve Entity Graph Authority?
Start with Wikidata (easiest entry), then work toward Wikipedia notability. Claim your Google Knowledge Panel and Bing Entity. This is the highest-impact trust factor — entity graph presence alone boosts citation rates by 4.6x.
04How do I earn Academic & Industry Citations?
Publish original research and data that academics and industry analysts will cite. Target inclusion in Gartner reports, university research, and trade publications. Third-party citations are powerful trust validators.
05How do I strengthen my Link Authority Profile?
Focus on earning backlinks from DR 60+ domains through digital PR, expert contributions, and linkable assets. Target 50-100+ high-quality backlinks from authoritative domains in your industry.
06How do I demonstrate Content Expertise?
Add detailed author bios with credentials and third-party verification. Publish original research, proprietary data, and thought leadership. Feature recognised industry experts as contributors to signal subject matter authority.
07How do I enhance Technical Trust Signals?
Ensure full HTTPS implementation with extended validation certificates. Add comprehensive contact information, privacy policies, and terms. Display trust badges and security certifications prominently.
08How do I standardise Brand Consistency?
Audit and standardise your NAP (Name, Address, Phone) across all platforms and citations. Ensure uniform brand mentions across directories, social media, and third-party sites. Consistency signals legitimacy to AI systems.